Impeached Gov. Rod Blagojevich has hired Drew Peterson's PR Firm, whose specialties include crisis management as part of his last-ditch national media blitz before the Illinois Senatea begins its trial to consider removing him from office.
As a part of his public relations efforts, Blagojevich has gone on several networks to be interviewed in front of millions of people to get his side of the story out. On January 27, Blagojevich appeared on Larry King Live explaining his case and trying to convince the public that he "did nothing wrong" and wants to "show his innocence".
From a public relations stand point, Blagojevich's publicist decided that the best social media outlet for him to tell his side of the story would be through national television. By going on popular TV shows, such as Larry King Live, Blagojevich was able to communicate to several millions of viewers that he is not as "crazy" as the media has been portraying him to be as well as prove that he has not committed any crimes while being the Governor of Illinois. If Blagojevich were to remain silent and allow the media to only report on what they have heard or researched, it would have tarnished his image and reputation even more.
Even if a client is in such a bad situation, such as Gov. Blagojevich is, the best thing to do from a public relations stand point would be to be completely open and honest to the public and communicate his side of the story through all social media outlets including the internet, blogs, TV, radio, etc.
Do you think it was a good idea, on behalf of Drew Peterson's PR Firm, to recommend and put Blagojevich on TV to tell his side of the story?
-- Samantha Savory
